What If Everything You Knew About Women Came From Ads?

Today my study master-plan went awry and I somehow deviated from my desk and ended up vegetating on my living-room sofa. Surprise surprise. I found myself sitting through yet another episode of Honey Boo Boo  Game of Thrones until the inevitable four-minute long ad breaks interrupted my bliss. As I entered the kitchen and inspected the fridge to kill a bit of time, this message appeared on my TV screen, and I couldn’t help but watch.

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Thing’s I Ain’t Got Time For: Gym Inductions

I live in a city where the ‘S’ word is uttered on a daily basis. ‘F’ bombs have infiltrated everyday lingo, and at Uni, you may even hear the abhorrent ‘C’ word casually exchanged during conversations around the lunch table. Now before you become too repulsed to read on, I should inform you that I am talking about the NEW ‘S’, ‘F’ and ‘C’ words.

Superfood. Flaxseed. Chia.

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